Gary San

name Gary San is a best practices activist and advocate for Benchmark Email ( http://www.benchmarkemail.com ), a leading Web and permission-based email marketing service.

What is HTML Email?

13th March 2009
Html Email Definition According to Wikipedia,HTML email is "the use of a subset of HTML (often ill-defined) to provide formatting and semantic mark-up capabilities in e-mail that are not available with plain text." In layman's terms, HTML e-mail allo... Read >

What is Permission-Based Marketing?

13th March 2009
Permission-Based Marketing? When you send out promotional emails to a list of subscribers who have chosen to receive your messages that is what you call "permission email marketing". When a person chooses to receive an email from you, that person has ... Read >